The design at Fixins is aimed to trigger every patriotic impulse of a Detroiter and more particularly of a Black Detroiter. The outsize posters throughout celebrate Motown, movies like The Wiz and Mahogany, and magazine covers from Ebony, Essence, Jet, and Black Enterprise lionizing Marvin, Aretha, Stevie, and Berry Gordy. The featured whiskey is Uncle Nearest, called after the former slave who taught distilling to Jack Daniel.
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