How to Wear Ivory: Fall 2024’s Biggest Color Trend

I’ll admit it. I’m a big rule follower; however, when it comes to fashion practices, I believe in bending a few. Take the “matching shoe and bag” rule, for example. To me, an outfit actually looks chicer when the colors complement each other rather than match exactly. Similarly, the “no white (or ivory) after Labor Day” rule feels outdated to me, which is why I want to talk about it today.

Summer is behind us, but that doesn’t mean you have to stow away your light-colored clothing items. Instead, consider integrating them even more into your fall and winter wardrobe. There’s an undeniable elegance in donning ivory or off-white during the chilly seasons. Evidence of this can be seen in the recent style choices of fashion enthusiasts, including New York City editors and Parisian content creators, who are showcasing sophisticated ivory ensembles on a near-daily basis. While every look has been different, they’ve all proven that this serene, clean, and timeless hue is a cold-weather staple.