Americans have been enjoying ice cream since the founding of the United States, and for the first time ever, Butter Pecan and Cookie Dough have cracked top five favorite flavors. In celebration of National Ice Cream Day on Sunday (July 21, 2024) the International Dairy Foods Association (IDFA) is excited to share what American consumers are saying about their favorite ice cream and frozen novelty treats.
So, what’s the scoop? According to a recent IDFA and Morning Consult survey, 97% of Americans love or like ice cream. While traditional ice cream flavors still dominate IDFA’s list, newer flavors like Butter Pecan and Cookie Dough are shaking up the top five. Vanilla also topped Chocolate for America’s favorite flavor. Before you lose your sprinkles, let’s compare the top five from 2024 and the previous trends report in 2022:
Top 5 flavors among the general American public in 2024:
- Vanilla
- Chocolate
- Strawberry
- Butter Pecan
- Cookie Dough
Top 5 flavors among the general American public in 2022:
- Chocolate
- Cookies N’ Cream
- Vanilla
- Strawberry
- Chocolate Chip
“It’s always a great time to celebrate ice cream,” said IDFA President and CEO Michael Dykes, D.V.M. “Not only is it America’s favorite frozen treat, but ice cream also supports nearly 30,000 jobs and pumps $11.4 billion into our nation’s economy each year according to IDFA’s Dairy Delivers data. This Sunday, join us in celebrating National Ice Cream Day with a cone, pint, or half-gallon of your favorite flavor and know that you’re also supporting dairy farmers and manufacturers across this great nation.”
