Who What Wear UK

(Image credit: Original Illustration by Yracema Rivas)

If you ask anyone in the Who What Wear UK office to name the hardest working items in their wardrobes, I guarantee a few athleisure pieces will make the list. Gone are the days when loungewear was solely reserved for lazy days and the airport; these days it’s not just about feeling comfortable but also about looking stylish whilst being at ease. As such, these pieces are no longer confined to our bottom drawers but front and centre in our everyday rotations, being called upon for everything from Zoom calls to casual brunches.

As someone who adores a cosy lounge-day outfit, I often find myself in oversized sweatshirts, comfy joggers and plush socks. These pieces are my go-tos at home, but I’ve sometimes struggled with transitioning them into my daily outfits whilst still feeling elevated. As I typically lean towards classic, polished pieces, at times I find it a challenge to figure out how to step out in what I usually reserve for Netflix marathons. However, one brand has been enticing me out of my comfort zone lately and getting me to embrace athleisure and that’s Adanola.

Who What Wear UK

(Image credit: Original Illustration by Yracema Rivas)

With its vintage-sportswear-inspired tees, hoodies and oversized sweaters, Adanola has quickly become the athleisure brand of choice for the likes of Hailey Bieber and other stylish women who want to emulate Princess Diana-esque gym looks from the 1980s. A little preppy and always on point, Adanola’s motifs play on country club emblems and tennis team logos, making for a sportswear take on quiet luxury.





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