Jeanne Damas On French Girl Eyeshadow and Hot Summer Makeup

French girl makeup is practically synonymous with an iconic red lip. A French beauty beat is known for being natural and effortless—like you just threw on mascara and fluffed your hair before strolling out the door—and a bright red pout provides the perfect juxtaposition to the otherwise minimal look. In it lies the essence of that coveted, dare I say, je ne sais quoi.

So consider my surprise when French It girl Jeanne Damas, founder of editor-loved beauty brand Les Filles en Rouje, tells me she’s steering away from a classic red lip at the moment. “You know me, I love red lips. It’s my signature,” she shares with WWW. (Les Filles en Rouje loosely translates to Girls in Red, so clearly Damas has a special place in her heart for the vivid hue.) “But in the summer, I prefer very nude, glowy skin and lips to play more with eyeshadows.” It must be kismet, then, that she decided to launch a brand new eye palette today, right before the official start of summer.

Eyeshadow might not seem as low-lift (and thus quintessentially French) as a generous swipe of crimson, but take it from Damas: When done right, it appears effortless and balmy—like a sweet, summer day in Paris. Here, the beauty and style icon walks us through her minimal routine.

Les Filles en Rouje

La Palette Yeux

The palette comes in three, light-reflecting shades: gold, rose gold, and coppery bronze. Each has a smooth, creamy consistency that blends like a dream and latches onto lids without settling into fine lines. Although the shades themselves have a soft shimmer, they were actually inspired by Damas’s affinity for glossy, balmy lids. “Before I launched my eyeshadow palette, I was always dabbing the rest of the highlighter on my finger on my eyelids,” she tells me. The kiss of shine is just enough to add something extra to her makeup look while still appearing effortless.

The shimmery shadows retain that glossy, hydrated look, elevating the beat without appearing too glitzy. “I think that shimmer soft eyeshadow gives a sort of curiosity; it’s like a magnet,” Damas adds. “The eyes are really the expression of us and our emotions, and I think that it is really cool to enhance them.”

One swipe of shadow will give you a sheer wash of color, thanks to its silky texture, but you can easily build the intensity to your desired payoff. (Catch me wearing the light gold hue on my inner eye corners all season long.) You could even mix the three shades, as Damas does, for a more glamorous, day-to-night effect. “Summer makeup is all about subtle colors and glowing looks,” she adds, and these shimmery neutrals certainly pass the vibe check.

While you can use a brush to blend, Damas prefers to use her own two hands, as the warmth from your fingertips will melt the shadows right into your skin. “To be honest I always apply all my makeup with my fingers. I actually love to feel the texture [and] mix the shades,” she reveals. “For me, it also helps [me use] the right amount of product and blend it perfectly to have the natural effect that I want.”