Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.

Shopping for the holidays has gotten easier since I became a fashion editor. I’m basically online shopping 24/7 for my job, so I run into things worthy of adding to my cart on the daily. At this point, my friends and family call me the gifting pro. And I’m here to pass my gift-giving expertise to you. Below, you’ll find 30 exceptional finds that are perfect for everyone on your list. A friend who’s always looking for her next favorite beauty product? Check. A dad who needs a bit of a style boost? Check. A mom whose handbag obsession is growing year by year? Check. I’ve got anyone you’re shopping for covered. Keep scrolling to see my finds.



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