While everyone may have a slightly different way to skin flood, there’s a pretty methodical routine you can follow. First, cleanse your face with a gentle cleanser. Then leave it a little damp or mist on some thermal water to dampen skin. “Damp skin can enhance the penetration and efficacy of the subsequent hydrating products,” says Garshick. “Next, it is best to apply a hydrating serum containing ingredients like humectants such as hyaluronic acid or glycerin, which work to draw moisture in. After applying the serums, it is best to apply a moisturizing lotion, cream, or ointment to lock the moisture in.”

Some people may also want to mix in a niacinamide serum or a serum containing other hydrating ingredients. If you’re skin flooding in the morning, always finish with sunscreen—remember, none of your other products work as well if you’re not protecting your skin from sun damage. 



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