Fragrance will always be an extension of how we represent ourselves. However, as we learn more about brands, it can be harder to find a scent everyone hasn’t discovered. Well, that’s only if you don’t know where to look. “The fragrance consumer is looking for individuality in their scents,” Giles shares. So how do you create an exclusive signature fragrance? Layering.
“One of the best ways to create a signature fragrance is to layer two fragrances together,” he says. He also says this will take some work, so don’t be afraid to connect with an expert to guide you in the right direction. He also suggests investing in premium artisanal fragrance brands, as they tend to create the most unique and innovative scents on the market.
