In the fast-paced fashion industry, it can often feel like there’s a glaring lens always refocusing on what’s youthful and new. But here at Who What Wear, we’re inspired by women of every age, which is why we figured it was high time to give a few of our favorite over-50 trendsetters a little love. These bloggers and Instagram stars have carved their own niches by staying true to their unique senses of style and by mixing trends with styles they’ve kept in their arsenals over time.

While these eight style makers are by no means the only older women who can teach us a thing or two about style (hello, Iris Apfel), following along in their fashion journeys has taught us a thing or two about our own fashion inclinations. Just take one peek at these eight awesome trendsetters, and you’ll see what we mean. Read on for a look at eight inspiring women and then shop pieces for women of every age.



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