It seems like these days there’s one question on everyone’s mind: “what is Gen Z buying?” After years of focusing on the millennial shopper the shift has become full on Gen Z, and as a Gen Zer myself I figured I would let you in on the 7 cool fashion brands that my group chat, TikTok for you page, and Instagram feed are totally clogged with. From brands that lean more on the parisian and romantic side, to super cool it girl brands these seven stand out amongst the rest. Let’s just say if I was building my dream closet, it would be full of pieces from these seven brands.
Keep scrolling to see which seven brands have me and the rest of Gen Z by a chokehold.
