According to, Queralt Ferrer, the fashion director of the iconic British brand, John Lewis, it’s time to move on from the floral print midi dress trend. At first glance, this seems like an outlandish sentiment, especially since the dress style is still a favorite among the fashion set, but Ferrer’s take is actually much more nuanced. During an interview with The Guardian, Ferrer acknowledged that customers still love floral print dresses, but that she and her team don’t want their customer to “just keep buying what she already owns.”
That said, there is no need to store your favorite floral print midi dresses, but if you are looking for a forward-thinking closet refresh, try taking a departure from the usual ditzy floral prints. Instead, opt for dress styles with bolder, brighter florals in a variety of lengths. The article describes the evolution as more exotic botanical garden rather than romantic English country cottage. Ahead shop 40 editor-approved dresses that fit the bill, plus some outfit inspiration on how to wear the fresh style.
