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According to Sephora’s official website, there are over a thousand women’s fragrances on its shelves, ready for you to wander past. But what’s the fun in discovering and experiencing new fragrances if you don’t know which ones you should try out? So many fragrances we’ve been introduced to have risen in popularity thanks to their success on TikTok; often in association with fashion aesthetics that have received equally high exposure (does “vanilla girl” or “cool girl” ring a bell?). If you’re a lover of playing around with aesthetics and fragrances, here’s Who What Wear’s guide to Sephora’s bestselling perfumes that we think are the perfect embodiment of TikTok’s trendiest aesthetics. Read on to see which Sephora perfumes will be flying off the shelves and the fun aesthetics they match.
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