When you choose a concealer, you should think about what you need it for. Is it mostly for dark under-eye circles? For blemishes? To illuminate? There are so many formulas with different textures and finishes now, from lightweight to full coverage to light-reflecting.
Celebrity makeup artist Valeria Ferreira, whose clients include Victoria Beckham and Lily James, says that knowing this will determine the texture you need. “Drier and thicker concealers are amazing for camouflaging imperfections and for that undetectable concealer look,” she says. “If you are looking to give some illumination to the under-eye, a liquid concealer that has a slight light reflection does the trick.”
As for shade-matching, this depends on both your skin tone and again, what you are trying to conceal. Ferreira says she is more inclined to use yellower shades and also mixing different shades. “On darker skin tones that have a dark under-eye area, an orange-tone base concealer works wonders. It neutralizes the undertone and lets you cover up with a concealer on top, preventing an ashy result.”